Backdoor Tour of a PSP Website

The Real Estate Business Has Changed . . . Have You?
The emphasis Prudential Select Properties places on technology has been inspired by data from the National Association of Realtors signifying a significant shift in the source of consumer leads from print to online resources. Studies show that 79% of all home buyers now use the Internet to search for homes while only 2% used it a decade ago.

Today the Internet is the leading vehicle consumers use to search for a new home, surpassing even traditional newspaper advertising. Knowing we needed to be at the forefront of Internet technology, we began searching for a tool that could provide a strong online presence and assist in lead generation and client retention.

Serious About Technology?
In today’s market, if you’re serious about your real estate career, you need to be serious about technology. Nobody is more serious about technology than Prudential Select Properties. We have formed relationships with some of the most powerful names in technology today. These relationships provide you with:

• Access to online information and applications.
• More visitor traffic on your listings, equaling more leads.
• Designations and training on Internet technology.

For detailed information, click here to visit our Tools & Technology section.

Lead Generation

When someone visits your website to search for homes, they will be required to register their name, email address and phone number with you if they want to view detailed information on the home, additional photos or virtual tours.

The client's information goes directly to you. No referral fee is charged for any leads directly to your own site. Likewise, any visitors who register on PSPhomes.com from one of your listings will be sent directly to you without a referral fee due. You will receive notification to your email, which can also be text messaged to your cell phone. The information will be internally recorded on the Agents Only area of your website as well.

In this way these visitors become your clients and are able to login to their account using their email address to access their saved information and options anytime. A return client-login is locked to you by their email address, meaning even if they login at another PSP agent's site or the main PSP company site, the web activity still goes to you. The online registration forms are an option and can be turned off and on by you at will through your Agents Only Area features.

One Stop Shopping, Branded to You

With a PSP website you will have your own domain name (www.YourName.com) and each page of the site will be branded with your photo and contact information. Visitors to your website can access every home in the MLS in the greater St. Louis area of Missouri and Illinois.

Your site provides extensive search options. Visitors can search for homes using interactive mapping or by county, city, address, zip code, MLS#, school district or neighborhood. Searches can be narrowed by requesting particular home features such as "main-floor master" or a "fireplace in the living room."

Your site receives hourly listing updates; meaning your site always shows the most current homes on the market. Your web system will pull all listings, photos, open houses and virtual tour links, even those from competitors, so you can provide a complete inventory of local homes. All requests for more information go directly to you.

Client Retention

Your all-in-one website will keep your clients from shopping elsewhere. Not only are you providing them with one of the best searches on the market, but the site also provides them with web-based tools to enhance and manage their search.

With these online tools, clients can, for the first time ever, conduct an organized online search for their new home. And as their agent, you can view everything they do through your backdoor. Clients may save searches, save properties, rate properties and add notes to the properties. Additionally they can map the home, pull detailed neighborhood/school reports, and pull open house information for every listing in the MLS.

Better Design Tools

• Easy-to-use design tools
• Point and click Color Theme changes
• Point and click Layout Style changes
• Online editable text
• Non-framed site
• Navigation control
• Page name control
• Page object control
• Unlimited additional pages
• Unlimited additional text
• Unlimited additional images
• Unlimited additional links
• Online graphic library
• Drag and drop graphics
• Ability to upload personal graphics
• Editable scrolling footer text
• HTML control for power users
• Online agent domain management
• Meta-tag setup
• Search engine Submission Pages

Better Management Tools

The Agents Only area of your site is where the magic really happens. Everything a client does on your live site is recorded there for you to view. It’s like watching a person’s footsteps through the site. You can view the specifics of your client’s search including where your client is searching, the price range, which homes they looked at, which homes they saved and notes they have attached.

Better Listing Tools

The backdoor of your site allows you to manage your listings in a way other websites can't.

• Complete control of your listings
• Add listing banners (For Sale, New Price
• Great Neighborhood, etc)
• Make price changes online
• Add open houses
• Edit property information
• Edit property description
• Edit/Add photos
• Define featured properties
• Upload manual listings
• Upload demo listings for a "wow" factor at listing presentations
• Print or email flyers from site
• Create a unique website for each listing (great marketing advantage!)

Better Report Tools

You have online access to daily, monthly and yearly reports for marketing and listings. Your marketing report shows site visits, source of visits, and client login, activity, and listing views. Your listing reports show how often the home appeared in search results, was viewed, saved, and sent to clients. These listing activity reports are especially significant because they include an auto-distribution mode that will send these reports to your seller, at your discretion.

Better Follow-UpTools

Your site includes a drip marketing system, which is an automated, relationship-building email campaign(s) that you can have sent to your clients. You can also set-up auto prospecing that will send each client new updates that meet their search criteria. These follow-up tools turn leads into clients. Multiple campaigns are supported by the system, which include:

• Contact management screen (similar to MS Outlook)
• Import/Export feature on contact manager
• Group distribution lists
• Standard email campaign
• Create an emailable buyer's tour
• Custom email campaign
• Letter library
• Letter creation tool
• Tracking system

Can you ask for more?

With all this, can you ask for more? This system also includes FREE updates, FREE upgrades, FREE enhancements, and FREE continued support and training.